Will Bower

Summary[edit]

Will Bower is a British creator, entrepreneur, and marketer. He is the founder of TikScript, former Managing Director of Selfie Factory and Tikky Town, author of TikTok Marketing Secrets, and creator of the WillBowerYT and WillsWeekends YouTube channels.[1]

His projects have generated hundreds of millions of online views and have been covered by outlets including PR Week, The Drum, and the Daily Mirror.[2] He has worked with brands including Coca-Cola, The O2, and the Liberal Democrats.

Views generated	100Ms
National news stories	30+
Years creating	12
Businesses built	4

Latest upload[watch channel]

Early life & the David Brent campaign[full article]

In 2014, fresh out of the University of Sussex, Bower applied for more than 100 jobs without success. Rather than sending another CV, he filmed a parody job application in character as David Brent from The Office. The video was shared by Ricky Gervais and covered by national and trade press, becoming his first widely recognised viral campaign.[3]

The publicity led to a job at VCCP, one of London's leading advertising agencies. Despite applying as a creative, Bower was placed in the accounts department. After a month of commuting to London and realising agency life wasn't for him, he left to work independently, beginning several years of freelance viral marketing.

Timeline[edit]

2006	Starts uploading videos to YouTube with his brother, who is now a major YouTuber in his own right.
2014	RecruitWill & the David Brent campaign A parody job application goes viral after being shared by Ricky Gervais, launching Bower's career in marketing.
2019	Selfie Factory Co-founds Selfie Factory after pitching the idea over a pint following his honeymoon. Expands to multiple UK locations.
2021	Tikky Town Launches a TikTok-focused sister concept at The O2, alongside a temporary MAC Cosmetics pop-up.
2022	TikScript Founds TikScript, helping brands generate attention through TikTok-first creative campaigns.
2023	TikSquad Assembles a creator collective for the single "Tonight," which reaches No. 40 on the UK Official Singles Chart.
2026	WillBowerYT Returns to YouTube with a focus on ambitious real-world builds, beginning with the fake skip project.

References[full press archive]

1. Daily Mirror. "Watch: graduate's hilarious David Brent job application". 2014.
2. HCAMag. "Lighter side: Graduate channels David Brent". 2014.
3. The Tab. "Unemployed grad channels Brent for job". 2014.
4. The Drum. "QA turns viral sensation Will Bower to promote its programme". 2014.
5. The Sun. "Selfie Factory addicts pay to pose". 2019.
6. South China Morning Post. "The future of selfie-taking". 2019.
7. Secret London. "Selfie Factory pop-up". 2019.
8. Retail & Leisure International. "Selfie Factory pops up at The O2". 2020.
9. The O2 (official). "The O2 welcomes UK debut for brand new experiential concept: Tikky Town". 2021.
10. TheIndustry.fashion. "The O2 opens experimental social media experience store". 2021.
11. FashionNetwork. "Icon Outlet at The O2 sees launch of Tikky Town". 2021.
12. Bdaily. "New playground for content launches at London's O2". 2021.
13. Retail Destination. "Tikky Town debuts at Icon Outlet". 2021.
14. Gold Flamingo. "MAC Village Manifested By Selfie Factory at O2". 2021.
15. Companies House. Selfie Factory Ltd, company record.
16. PR Week. "PR firm unites TikTok agency to target journalists". 2024.
17. Sussex Express. "'Nobody noticed' – Worthing YouTuber spends night sleeping inside a skip". 2026.
18. Amazon. TikTok Marketing Secrets.
19. YouTube. @WillBowerYT.
20. YouTube. @WillsWeekends.
21. LinkedIn. Will Bower.