TikScript

Summary[edit]

TikScript is a British social-first creative studio founded by Will Bower in 2022. The company develops campaigns designed for social media, with a focus on creating ideas that generate organic attention, press coverage and online conversation rather than relying solely on paid advertising.[1]

Since launch, TikScript has worked with brands, charities, political organisations and entertainment companies including Tango Ice Blast, Burger King, NIVEA MEN, The O2, Snug, Riot and the Liberal Democrats. Its campaigns have collectively generated hundreds of millions of views across social media and have been referenced by outlets including PR Week, BBC Breakfast, and the Liberal Democrats' own channels.

History[edit]

TikScript Limited was incorporated on 8 March 2022 by Will Bower, following more than a decade working in viral marketing, experiential campaigns and social media. The company was established to create platform-native campaigns designed specifically for social media rather than adapting traditional advertising formats.[2]

Alongside campaign strategy, TikScript's work has included music production, publicity stunts, creator collaborations, social account management and video production across the UK and Europe.

Selected works[edit]

Campaign	Client	Summary	Result
The O2 TikTok	The O2	Helped develop The O2's TikTok presence through entertainment-led social content.	First client
Tango Ice Blast	Tango Ice Blast	Managed the brand's social channels using recurring comedy formats and celebrity lookalikes including "Ned Sneeran," Gordon Ramsay and Simon Cowell.[9]	100M+ views, 400K followers, 15M likes
Riot Squad	Riot	Anti-smoking campaign using comedy-led TikTok content to engage younger audiences.	Award-winning campaign — Brand of the Year Across Social Media, National Social Media Awards
Merry Quitmas	Riot / East 17	Christmas campaign featuring East 17 promoting smoking cessation through an original song and music video.	Peaked at No. 49, UK Official Singles Chart. Also featured on ITV News, GB News[3]
Love Is Enough	Liberal Democrats	Christmas charity single supporting young carers, produced with Bath Philharmonia's Young Carers' Choir. Helped fuel the "Rizz Dems" meme that spread online.	Peaked at No. 37, UK Official Singles Chart; reached the UK Top 10 Christmas chart. Featured by BBC, The Guardian, Sky News, ITV News, Channel 4 News, BBC Breakfast, Loose Women, Have I Got News For You, Radio 5 Live and more.[4]
Wimbledon Queue Hack	Snug	Publicity stunt involving a modular sofa built inside the Wimbledon ticket queue.	BBC, Independent[5]
THIS Is The One	THIS	Euro 2024 campaign featuring former England footballer John Barnes performing an original parody football anthem.	Daily Mail[6]
Welcome to Wroxham	Wroxham FC / Riot	Documentary-style campaign inspired by the popularity of Welcome to Wrexham.	BBC & ESPN[7]
Weird Skincare Confessions	NIVEA MEN	TikTok campaign using humorous skincare confessions to promote research findings.	Regional press coverage
Fanta Frozen	Burger King	Social-first campaign supporting the rollout of Fanta Frozen across Burger King restaurants in multiple European markets. The music video was written and sung by Will Bower himself.	Multi-market European rollout[8]

Gallery[edit]

Approach[edit]

TikScript's campaigns are typically built around platform-native storytelling rather than traditional advertising. The studio combines social strategy, creator partnerships, music, publicity stunts and earned media to create campaigns designed to be shared organically.

Impact[edit]

TikScript's work has generated hundreds of millions of social media views and has been referenced by outlets including BBC Breakfast, PR Week, ITV News, GB News, Metro, Daily Mail, The Independent and ESPN. Campaigns have ranged from political communications to consumer brands, entertainment and public sector organisations.

Notable collaborators[edit]

• Ed Davey
• John Barnes
• East 17
• Maya Jama
• Gordon Ramsay lookalike
• Ed Sheeran lookalike
• Simon Cowell lookalike

Selected clients[edit]

Publicly referenced clients include:

• Burger King
• Coca-Cola Frozen
• Fanta Frozen
• Liberal Democrats
• NIVEA MEN
• Riot
• Snug
• Tango Ice Blast
• The O2
• THIS
• Wroxham FC

References[full press archive]

Company and industry

1. TikScript. Official website.
2. Companies House. TIKSCRIPT LIMITED, company record. Incorporated 8 March 2022.
3. LinkedIn. Will Bower.
4. PR Week. "PR firm unites TikTok agency to target journalists". 2024.
5. Idea Farm. Official website.
6. Idea Farm. Work.

Tango Ice Blast

1. Brighton and Hove News. "Ed Sheeran does a spot of yoga on Brighton beach... or does he?"
2. The Argus. "Brighton people convinced they saw Ed Sheeran near the i360"
3. Sussex News. "Sheeran-igans on Brighton Beach"
4. Tango Ice Blast. Celebrity Lookalikes
5. TikTok. Viral video, 50M+ views

Riot

1. LinkedIn. The Drum Awards nomination
2. Daily Express. "Rishi Sunak lookalike egged"
3. Northampton Chronicle. "Viral video of Rishi Sunak lookalike being egged"
4. Daily Star. "Rishi Sunak lookalike reveals who was behind egging stunt"
5. YouTube. Riot diss track, official video
6. Planet of the Vapes. "Riot sends Boris to Westminster"

Merry Quitmas (Riot / East 17)

1. YouTube. East 17 x Riot, "Merry Quitmas" official video
2. ITV News / GB News. East 17 interview on Merry Quitmas
3. Official Charts. "Merry Quitmas – East 17", chart stats and peak position.

Welcome to Wroxham

1. BBC News. "Welcome to Wroxham"
2. ESPN. "Welcome to Wroxham, not Wrexham"
3. IMDb. Welcome to Wroxham
4. Riot E-Liquid. "Welcome to Wroxham: the story captivating football fans"
5. YouTube. Official trailer
6. Eastern Daily Press. "Die-hard Wrexham fan travels 250 miles to watch Wroxham"
7. The Mirror. "Wrexham documentary inspires Wroxham campaign"
8. BBC Sounds. Welcome to Wroxham feature
9. WalesOnline. "Ryan Reynolds called upon by die-hard fan"

Wimbledon Queue Hack (Snug)

1. Ideal Home. "Snug pink sofa appears in the Wimbledon queue"
2. The Sun. "Wimbledon fans queue for days with a sofa"
3. Metro. "Queueing Wimbledon fans find the best way to stay comfortable"
4. Daily Mail. "Wimbledon fans bring a sofa to SW19"
5. MyLondon. Wimbledon queue sofa stunt

THIS Is The One

1. The Grocer. "THIS launches Euros summer song with John Barnes"
2. The Mirror. "John Barnes reveals new Euros song"
3. Plant Based News. "John Barnes releases Euros song with vegan meat brand"
4. Daily Mail. John Barnes / THIS Is The One coverage

NIVEA MEN

1. WalesOnline. "Men admit their unusual skincare habits"

Liberal Democrats – Love Is Enough

1. Official Charts. "Love Is Enough – Bath Philharmonia Ch/Ed Davey", chart stats and peak position.
2. BBC News. "Ed Davey launches Christmas single celebrating young carers"
3. The Guardian. "Ed Davey dreams of Christmas No. 1 with carers' choir"
4. Sky News. "Ed Davey aiming for Christmas Number One"
5. Metro. "Lib Dem leader aims for Christmas Number One"
6. Evening Standard. Coverage
7. The Independent. "Ed Davey launches Christmas Number One bid"
8. The Independent. Video coverage
9. ITV News. "Ed Davey joins Christmas Number One race"
10. LBC. "Ed Davey targets Christmas Number One"
11. Politics.co.uk. "Ed Davey launches bid for Christmas No. 1"
12. BBC Sounds. Ed Davey and Love Is Enough
13. BBC. "When It Hits The Fan"
14. LinkedIn / Action for Children. Young carers discussion (Jeremy Vine)
15. BBC Radio 5 Live. Clip
16. BBC Surrey. Post
17. Channel 4 News. TikTok coverage
18. GB News. TikTok coverage
19. ITV Politics. TikTok coverage
20. The Independent. TikTok coverage
21. ImJustBait. Instagram coverage
22. X. Nigel Farage reaction
23. X. Politics UK
24. X. GBM Live
25. X. Channel 5 News
26. The Guardian. "A new Christmas single, but do they know it's Ed Davey?"
27. Metro. "Ed Davey prepares for festive FIFA face-off"
28. The Spectator. Parliamentarian of the Year 2024
29. The Spectator. Social post

Television and further coverage noted but not independently linked: BBC Breakfast (5 Dec 2024), Have I Got News For You (29 Nov & 13 Dec 2024), The Last Leg (29 Nov 2024), Loose Women (16 Dec 2024), a live performance outside 10 Downing Street, a live Metro appearance (19 Dec 2024), a UK Christmas chart Top 10 placement, Zoe Ball coverage, a Sky News TikTok debate, and Simple Politics Instagram coverage.

Other

1. Sussex Express. "'Ed Sheeran lookalike' surprises Sussex beachgoers". 2024.
2. YouTube. Fanta Frozen music video.