Contents
Summary[edit]
This bibliography brings together the published sources referenced throughout Willpedia. Rather than repeating citations across multiple pages, references are grouped by chapter to provide a central archive of coverage relating to Bower's career and projects.
RecruitWill & David Brent (2014)[full chapter]
RecruitWill (campaign website), the RecruitWill video, and the original David Brent video were all named as sources but I do not have working links for any of them, if they still exist anywhere (Wayback Machine, an old upload, anything), send them over and they go in here.
Official sources
- LinkedIn. "How To Make A National News Story", Will Bower's own account of the campaign.
News coverage
- Daily Mirror. "Watch: graduate's hilarious David Brent job application". 2014.
- Metro. "Graduate channels The Office's David Brent in bid to bag job". 2014.
- The Argus. "Graduate goes extra mile with David Brent video". 2014.
- Daily Mail. "Desperate graduate's video interview as comedy boss David Brent went viral... now Ricky Gervais fan bags dream job in advertising". 2014.
- JOE.ie. "Brilliant David Brent inspired CV is sure to land this lad a job". 2014.
Trade publications
- The Drum. "QA turns viral sensation Will Bower to promote its programme". 2014.
- Campaign. "Fish Bowl". 2014.
- Human Resources Director. "Lighter side: Graduate channels David Brent". 2014.
- HCAMag. "Lighter side: Graduate channels David Brent" (NZ edition). 2014.
- Creativepool. Coverage of the RecruitWill campaign and its aftermath.
Other references
- The Tab. "Friend first, boss second: Unemployed grad channels Brent for job". 2014.
- The Tab Sussex. "Desperate postgrad grovels for work impersonating Ricky Gervais... and gets a job". 2014.
- GradJobs. "Can't find a job? Just go viral!"
Selfie Factory & Tikky Town (2019–21)[full chapter]
Official sources
- The O2 (official). "The O2 welcomes UK debut for brand new experiential concept: Tikky Town". 2021.
- Companies House. Selfie Factory Ltd, company record. Liquidation commenced March 2025.
News coverage
- The Sun. "Selfie Factory addicts pay to pose". 2019.
Trade publications
- Retail & Leisure International. "Selfie Factory pops up at The O2". 2020.
- TheIndustry.fashion. "The O2 opens experimental social media experience store". 2021.
Other references
- South China Morning Post. "The future of selfie-taking". 2019.
- Secret London. "Selfie Factory pop-up". 2019.
TikScript (2022–present)[full chapter]
Official sources
- TikScript. Official website.
- Companies House. TIKSCRIPT LIMITED, company record. Incorporated 8 March 2022.
- LinkedIn. Will Bower.
- Idea Farm. Official website.
- Idea Farm. Work.
- Tango Ice Blast. Celebrity Lookalikes
- LinkedIn. The Drum Awards nomination
- IMDb. Welcome to Wroxham
- Riot E-Liquid. "Welcome to Wroxham: the story captivating football fans"
- LinkedIn / Action for Children. Young carers discussion (Jeremy Vine)
News coverage
- Brighton and Hove News. "Ed Sheeran does a spot of yoga on Brighton beach... or does he?"
- The Argus. "Brighton people convinced they saw Ed Sheeran near the i360"
- Sussex News. "Sheeran-igans on Brighton Beach"
- Daily Express. "Rishi Sunak lookalike egged"
- Northampton Chronicle. "Viral video of Rishi Sunak lookalike being egged"
- Daily Star. "Rishi Sunak lookalike reveals who was behind egging stunt"
- ESPN. "Welcome to Wroxham, not Wrexham"
- Eastern Daily Press. "Die-hard Wrexham fan travels 250 miles to watch Wroxham"
- The Mirror. "Wrexham documentary inspires Wroxham campaign"
- WalesOnline. "Ryan Reynolds called upon by die-hard fan"
- Ideal Home. "Snug pink sofa appears in the Wimbledon queue"
- The Sun. "Wimbledon fans queue for days with a sofa"
- Metro. "Queueing Wimbledon fans find the best way to stay comfortable"
- Daily Mail. "Wimbledon fans bring a sofa to SW19"
- MyLondon. Wimbledon queue sofa stunt
- The Mirror. "John Barnes reveals new Euros song"
- Daily Mail. John Barnes / THIS Is The One coverage
- WalesOnline. "Men admit their unusual skincare habits"
- The Guardian. "Ed Davey dreams of Christmas No. 1 with carers' choir"
- Metro. "Lib Dem leader aims for Christmas Number One"
- Evening Standard. Coverage
- The Independent. "Ed Davey launches Christmas Number One bid"
- The Independent. Video coverage
- Politics.co.uk. "Ed Davey launches bid for Christmas No. 1"
- The Guardian. "A new Christmas single, but do they know it's Ed Davey?"
- Metro. "Ed Davey prepares for festive FIFA face-off"
- The Spectator. Parliamentarian of the Year 2024
- The Spectator. Social post
- Sussex Express. "'Ed Sheeran lookalike' surprises Sussex beachgoers". 2024.
Trade publications
- PR Week. "PR firm unites TikTok agency to target journalists". 2024.
- Planet of the Vapes. "Riot sends Boris to Westminster"
- The Grocer. "THIS launches Euros summer song with John Barnes"
- Plant Based News. "John Barnes releases Euros song with vegan meat brand"
Broadcast
- ITV News / GB News. East 17 interview on Merry Quitmas
- BBC News. "Welcome to Wroxham"
- BBC Sounds. Welcome to Wroxham feature
- BBC News. "Ed Davey launches Christmas single celebrating young carers"
- Sky News. "Ed Davey aiming for Christmas Number One"
- ITV News. "Ed Davey joins Christmas Number One race"
- LBC. "Ed Davey targets Christmas Number One"
- BBC Sounds. Ed Davey and Love Is Enough
- BBC. "When It Hits The Fan"
- BBC Radio 5 Live. Clip
- BBC Surrey. Post
- Channel 4 News. TikTok coverage
- GB News. TikTok coverage
- ITV Politics. TikTok coverage
- X. Channel 5 News
Other references
- TikTok. Viral video, 50M+ views
- YouTube. Riot diss track, official video
- YouTube. East 17 x Riot, "Merry Quitmas" official video
- YouTube. Official trailer
- The Independent. TikTok coverage
- ImJustBait. Instagram coverage
- X. Nigel Farage reaction
- X. Politics UK
- X. GBM Live
- YouTube. Fanta Frozen music video.
YouTube (2025–present)[full chapter]
News coverage
Other references
TikTok Marketing Secrets[full chapter]
Official sources
- Amazon. TikTok Marketing Secrets, original listing. Since withdrawn from sale; listing may no longer be live.